I entered a competition to design the identity for this event, and happily my design was chosen. Here is some of my process, and the final designs.
I decided to combine a beaker and a martini glass to pair the social and the science.
I tried two different directions for type. One inspired by the periodic table of elements (early process above.)
After some feedback from the Science Museum staff, I created a wine and beer glass version of the logo, since that is what will actually be served at the event.
And here is the final mark! I refined the periodic table type treatment and incorporated the Science Museum's 'swirl' logo. Below is my suggested color scheme, the key art/icons I created, and some logo variations. Thank you to everyone at the Science Museum, this project was a blast to work on and I'm looking forward to all the Social Science events coming up!