Social Science

This Wednesday, March 30 from 7-11 pm is the Science Museum of Minnesota's first Social Science Event. It is an after hours, 21+ event with cash bars, food, music and science related entertainment. I'm especially looking forward to the animals the Minnesota Herpetological Society will have on view, like an alligator and TWO types of Sand Boas. More details about the event here.

I entered a competition to design the identity for this event, and happily my design was chosen. Here is some of my process, and the final designs.

I started sketching with the events features in mind: drink, food, fun, and science.

I decided to combine a beaker and a martini glass to pair the social and the science.

I tried two different directions for type. One inspired by the periodic table of elements (early process above.)

And the second, a hand draw playful treatment to express the youthfulness of the event.

After some feedback from the Science Museum staff, I created a wine and beer glass version of the logo, since that is what will actually be served at the event.

And here is the final mark! I refined the periodic table type treatment and incorporated the Science Museum's 'swirl' logo. Below is my suggested color scheme, the key art/icons I created, and some logo variations. Thank you to everyone at the Science Museum, this project was a blast to work on and I'm looking forward to all the Social Science events coming up!